Search results for "yhteiskunnalliset vaikuttajat"
showing 7 items of 7 documents
Fridays for Future Wants to Save the World : But What Do People Think about the Movement?
2023
Fridays for Future is a movement initiated by Greta Thunberg designed to alert millions around the globe that we are amid a climate crisis by organising Friday protests. Led by Greta Thunberg, Fridays for Future has generated a lot of press in recent years: Greta has been listed among the World’s 100 Most Powerful Women as well as being twice nominated for the Nobel Prize. Greta was also named Time Magazine Person of the Year 2019. While her cause may be noble, many criticise the Fridays for Future movement—others simply do not believe in its global warming message. Twitter is a powerful electronic word of mouth (eWOM) platform, which, as a form of peer-to-peer communication, has the power …
When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers
2022
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the first exploratory studies on the topic, we surveyed over one hundred Finnish influencers and investigated the degree to which they engaged with political topics. Our results show that political topics are commonly brought up among Finnish influence…
The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic
2022
During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations given that they typically work with brands that align with their own interests and expertise, which rarely is epidemiology. We use the two-step flow of communication model and social influence theory to analyze research data that consisted of 96 Instag…
Nuorten näkemys Euroopasta nyt ja lähitulevaisuudessa : kansainvälisen ICCS 2016 -tutkimuksen Eurooppa-arviointi
2017
"Never fall into silence" : rock artists' politically persuasive messages
2008
Nuorten yhteiskunnalliset tiedot, osallistuminen ja asenteet : kansainvälisen ICCS 2016 -tutkimuksen päätulokset
2017
Edistyksellisen tiedeliiton kunniajäsen, ministeri Jaakko Numminen 1928-2022
2022
Ministeri, opetusministeriön pitkäaikainen kansliapäällikkö ja koulutus- ja kulttuuripoliittinen vaikuttaja Jaakko Numminen kuoli 19.9. 2022 Helsingissä. nonPeerReviewed